Pakistan Electronic Media Regulatory Authority (PEMRA) Chairman Muhammad Salim Baig visited the regional office of the authority on Friday in which he was briefed regarding the ongoing crackdown by the field staff of PEMRA in collaboration with other law enforcement agencies against illegal Indian Direct to Home in the country.
During his visit, the chairman stressed upon making the regional setup more vibrant and fully available to the genuine demands of the stakeholders and asked to ensure firm compliance of PEMRA laws and code of conduct in polite but effective manner.
He urged strict compliance of the orders of Supreme Court regarding complete ban on Indian content while also appreciating the role played by cable TV operators and TV channels in this regard. The chairman also held meeting with the representatives of the cable operators of Lahore who briefed him about the steps taken by the cable operators towards digitalisation. PEMRA chairman asked them to strictly comply with the orders of the apex court with regards to Indian content and asked them to operate within the legal ambit. He assured to address all the fair demands of cable TV operators to make the industry flourish.
While meeting with the delegation of traders/importers and major vendors of electronic media equipment of Hall Road, he assured them to resolve their genuine issues pertaining to import of electronic media related equipment on priority basis. PEMRA chairman asked officials at Lahore’s regional office to ensure an open door policy for regular communication with all stakeholders and adopt all possible means for imparting facilitation and support to the licensees within the ambit of law by keeping PEMRA’s interest supreme.
PEMRA Lahore General Manager (GM) Ayesha Manzoor Watto, PEMRA Operations Director General Muhammad Farooq, PEMRA Operations GM Muhammad Tahir and Secretary to the authority Fakharuddin Mughal were also present on the occasion.
Published in Daily Times, January 12th 2019.
