Approximately 63 percent of Pakistan’s population is currently under the age of 30 and the total unemployment figure is estimated to reach 6.65 million during the fiscal year 2020-21.
While this pandemic has brought challenges on multiple fronts such as unemployment, salary cuts, limited career opportunities, it has also brought economic and human capital development opportunities.
While traditional retail sales have declined both in Pakistan and globally, e-commerce has seen a 129 percent year-over-year growth in the United States and Canada.
Following this trend, one area where these challenges can be used to Pakistan’s benefit is to equip the Pakistani youth with skills which will be required to serve this growing global demand for ecommerce and digital category. This is where Extreme Commerce and its ‘Billion Dollar Pakistan’ vision fits in. Extreme Commerce’s Chief Executive Officer Sunny Ali while sharing his vision said that, we want to enable Pakistanis to at least make $1,000 per month. This is the correct minimum wage that Pakistanis need to survive and improve not just their lifestyles but do something for their nation as well. Aligning with this ambition, Extreme Commerce aims to inject more than a $1 billion into the local economy via online sales and service and so it has launched VBC2020, a one of its kind e-commerce skill development platform which has more then 40-50 practical trainings.
